Why is a sponsored symposium at the Micronutrient Forum 5th Global Conference a good idea? A sponsored session is a way to share the latest knowledge, learnings, best practice and more around micronutrient research, programs and policy in a more participatory way.
We asked Sarah Zimmerman, Communications Coordinator at the Food Fortification Initiative (FFI), about her experience with a sponsored session at the 2016 Global Conference.
“We were in the midst of developing the Global Fortification Data Exchange (GFDx) and wanted feedback from potential users to improve the online program,” Zimmerman explains. “People attending the Micronutrient Forum were exactly our target audience.”
The sponsored sessions contribute to the overall learning agenda and are well attended by conference delegates. “Our symposium was jointly sponsored by FFI, GAIN (The Global Alliance for Improved Nutrition), the Iodine Global Network, and the Micronutrient Forum,” says Zimmerman. “Each of our groups urged people to attend via our existing media channels, including online newsletters, e-mails, and social media.”
It’s important to plan your session well. “At the Micronutrient Forum global conferences, people have a lot of options for things to attend,” says Zimmerman. “Make the title of the symposium engaging and make the content relevant so that people want to attend your symposium.”
A key hint from Zimmerman: “Ask the organizers to try to schedule your symposium so that it does not conflict with another symposium with a similar topic. Then people do not have to choose between two symposiums about the same thing at the same time.”
If you’re interested in planning a sponsored symposium, let the Micronutrient Forum know. Information is available on the 5th Global Conference website and Adriana Milla is available to answer any questions you may have.